Do your customers want the latest, trendiest, most-newsworthy promotional product? Or do they want to achieve a specific business objective? Or do they want to look like the coolest, hippest, most savvy and in-touch, worldly executive to their associates?
Knowing what your clients want is the key to your success.
Your value proposition should be driven by your ability to listen to your customers. Listen with more than your ears. Observe them. Hear what they are saying about their online buying habits. Figure out what their expectations are and then push. Push yourself to find ways to create a “wow” factor that exceeds their expectations. (And oh, how I hate that phrase!) But here it is again. Exceeding expectations is the result of empathetic listening. Understanding your customers until you not only know their pain points, but you can feel their pain. And then you go out and figure out how to relieve it.
Finding your value proposition is a competition. A competition for the hearts and minds of your market. Intense focus on your customers teaches you what they value and what they need. You become a problem solver.
You know what? Problem solvers always make money.
Have a passion for helping your customers by creating great services that go beyond finding and sourcing product. Make you customers feel something. They want to be creative, successful, savvy and smart. Give them that.
